WHY I”M MAKING VIDEOS

I reach around the tripod.

After three weeks, I have a decent idea of where my red circle lives – on the right side, about an inch and a half up.

I brush the tip of my finger over the button, just to confirm it’s what I’m looking for. I’m really not sure why I do this; as all of the buttons feel the same. I hear a beep, and I’m on.

It feels different to be on camera. I wouldn’t call it nervousness. It’s more like an uncertainty. Or a strange form of transparency that isn’t quite “natural” in our lives. In the back of your mind you can’t shake the reality that what you are doing could go viral. You could go from 291 views, to the Ellen show – in one week.

Video is weird like that. It behaves in such a unique way; unlike any medium that has come before. People want to watch. I don’t know the psychology behind it – I just know it’s true.

So, I’m making videos. If you’re reading this, you’ve probably watched a couple. And while it might not seem like a huge transition – trust me, it’s been challenging.

For starters, it’s not where my roots are. I’ve been blogging for – gosh – 20 months now, I suppose. My audience – granted, not massive by any measure – was built on words, on my ability to tell stories. It’s impossible not to wonder: Will people even be interested in watching me on camera? I couldn’t be certain – but I thought that they would. I really believe that I’m built for this kind of thing.

Writing and making videos are two very different disciplines. I won’t pretend that they have much in common – because they really don’t. Of course, there’s always an audience involved; but to entertain that audience – to keep that group of people coming back – is where the difference really lies.

I can, for the most part, predict when a blog post is going to do well. I just get this feeling. I’m confident about the message; the message allows for a catchy title, and I get 800 views.

Videos, however, have proven to be altogether unpredictable. I’ve made videos that I’m extremely happy with, that have gotten 400 views; and videos that I think could’ve been better, that have racked up a 1000. I’ve tried to dissect what makes a video perform better: Is it the title? Is it the music? The copy? The intro? Is it the time of release, perhaps? And I haven’t had much luck – if any – of cracking the code.

But I’m staying consistent, and I’m hopeful that I will figure it out soon. Simply having the opportunity to create content for you guys is a really an incredible dream. I enjoy every minute of filming, writing, editing, interacting –  or whatever the task entails. That’s why I talk so much about following your passion. Because work suddenly becomes something else. It isn’t “work” anymore. Your energy levels seem to be at an all-time high. You envision the future, and what it could be. But the hands down, most thrilling part of the entire process is the moment you realize that YOU REALLY CAN DO IT. That you can make your dream a reality. I don’t know your path, but I do know what you have to do; or rather what you have to be.

Consistent.

Did you really think that I’d make it through a blog post without throwing in some sort of advice?

I’ve closed with a bit of a tangent. But I will end this article with the following quote:

“Whether you think you can or whether you think you can’t – you’re right”

-Henry Ford


 

Friends, thank you guys for reading this blog post. I really hope you found VALUE in this piece. You didn’t like it and want to trash it in the comments, cool. But if you loved it and want to SHARE it with others, even better J

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