For the creator and the consumer, there has never been a time in history greater than today.
It was only five years ago that we didn’t have the opportunity to consume content from creators like Jake Paul or artists like Bryson Tiller. We had no idea what a music producer like DJ Khaled’s daily life was like. And we weren’t graced with a mass of Netflix Originals – some of which are the most popular shows in entertainment (see House of Cards, Orange is the New Black, 13 Reasons Why, etc.).
We now have so many different choices that it’s easy to be overwhelmed by the sheer volume of content that’s available. And with limited time, we are forced into the utmost of first world problems – we have to choose. We not only have to choose what specific content to watch, but on which platform. Is it YouTube, Netflix, or TV tonight? Am I going to listen to a podcast, watch Instagram live, or dig through snapchat stories?
I know, I know… what a great “problem” to have. Why am I even talking about this?
In a world where the quantity of content is only going to increase, I think it’s really important for people to develop self-awareness about how and when they are consuming content. No longer are we forced to clear our calendars for Wednesday nights at 8 to watch Lost. You can thank social media for that, which by the day becomes more and more about entertainment. Think about the last time you were on Facebook, what did you see?
Maybe it was some “Matthew McConaughinspiration”…. I mean come on, who could pass this up – really.
I think what’s also important to recognize is that you can like everything – and that might be my biggest piece of advice in this article. Platforms and creators aren’t mutually exclusive. We don’t live in a world where it’s red OR blue; YouTube OR Netflix; Facebook OR Twitter. But for an odd reason some like the narrative of their platform vs the other.
But even if that idea was somehow accepted, it would fall flat due to the constant evolution of said platforms. YouTube is becoming television. I would be astounded if the percentage of 12 year olds that preferred another form of visual content to YouTube was over 50%. Netflix, on the other hand, is becoming a stand-alone network. Many of the Netflix Originals series are highly, highly acclaimed – and rightfully so. When you look at the way Facebook, Twitter, and Snapchat are constantly innovating on what their one “thing” is. A person would be foolish to go all in on a single network, creator or consumer.
So, how does this apply to you? After all, you just want to consume, right? I guess what I’m trying to get at is that the way we enjoy media is in a major flux right now. There’s a possibility that something like Facebook could become the entertainment platform for all of us. And whether or not that’s inherently bad – I don’t have an answer.
Keep this article in mind the next time you find yourself 30 minutes into a Facebook “How to cook ____ food” video binge.